No team, no PM, no sleep. Shipping solo means every decision is yours and every deadline is imaginary until it isn't. Here's how to keep the plot together.
Rules that keep me shipping
- Ship something ugly before it's perfect
- Write the README first - it's the product spec
- Refactor once, not forever
- Sleep is a dependency, not a nice-to-have
The secret is boring: momentum beats perfection. Every week you don't ship, the project becomes a memory. Ship.